Turning ‘Fans’ into ‘Customers’
Marketing in an Age of Virtual Echo Chambers
Internet technology has facilitated the rise of social media “tribes” that promote their own ideas or interests through highly insulated “echo chambers.” How can marketers penetrate these social media groups to turn “fans” into customers?
CTCB Financial Management College
Forging Financial Talents with Guaranteed Employment
Pursuing a “boutique” educational esthetic, the CTCB Financial Management College’s assurance of employment after graduation has helped yield impressive recruitment numbers.
Taiwan F Shares Lose Their Luster
'Taishang' No Longer Coming Home
A series of reforms by China’s stock exchanges have tempted Taiwanese businesses in China to list IPOs there rather than back in Taiwan, leading many to worry that Taiwan’s stock markets may become marginalized.
Feng Chia University
Educational Innovation Helps Students Face the Future
Feng Chia University is in tune with society’s needs, using hands-on methods to pre-pare innovators for industry upgrading and transformation.
Reinventing Tertiary Education
Aiming for a Unique Profile
Dwindling student numbers, insufficient resources and global competition are forcing Taiwan’s colleges and universities to reinvent themselves or become obsolete. A unique niche with precise positioning may be the answer.
Taiwan Tech Mechanical Engineering Dept.
Industry 4.0 Revolution on Campus
Taiwan Tech not only wants its students to know how to create, but that they also understand cross-domain integration, using Industry 4.0 thinking to advance traditional automation talent.
Ming Chuan University
Education in the Social Media Age
When it seems that almost superhuman powers and magic skills are needed to live up to the fickle media industry and its fragmented audiences, the practical courses at Ming Chuan University’s new media department prepare its students to navigate between the old and new media worlds
Asia University
Cross-discipline Creativity Key to Students' Success
What is creativity? Where does it come from? How do you teach it? Asia University has designed creative spaces and distinct study programs to steer students towards their passions.