The best service does not mean selling customers the most expensive goods but those they need most. Japanese lifestyle brand Muji took the crown of the 2016 Golden Service Awards with its "just right" approach.
Starbucks, winner of the Coffeehouse Chains category for six years in a row and number one in online service satisfaction, has become more of a 'tech company that sells coffee,' with digital coffee houses that enable new Starbucks experiences.
In CommonWealth Magazine's recent service industry survey, Swedish home furniture giant Ikea reigned supreme in the "atmosphere" category, enticing the island's consumers with its warm, friendly, real-life ambience.
In the world of online retailing, only one question is paramount: "How to deliver the goods to the consumer as quickly as possible." At PC Home, the secret weapon is not working faster, but a 24/7, three-shifts-a-day operational culture.
The service industry is now prime turf in Taiwan's business world, and everyone with a nose for profit is grappling for a stake. Being eager to serve, and knowing how to do it, are the qualities Taiwanese consumers demand most.