Nike Running Club
Building Grassroots Fans to Generate Buying Power
The recession has most companies scaling back their advertising budgets, but Nike is investing big in a different marketing approach: cultivating loyalty at the grassroots level.
Mio Technology Corporation
Satellite Navigation Brought Down to Earth
Mio Technology's GPS devices have maintained a firm hold on the hearts and minds of Taiwan's consumers with innovative services and a unique interactive Web site.
Meet Fresh Dessert Franchise
The Sweet Taste of Good Old Times
With a mystique of down-to-earth, old-fashioned flavor, Meet Fresh successfully attracts and retains customers by highlighting the handmade character of its products and spreading the heartwarming legend of its founders.
Department of Health's Lin I-hsin:
Balanced Alternative Medicine Management
The chairman of the Committee on Chinese Medicine and Pharmacy under the Department of Health talks about Taiwanese officialdom's cautious, reasoned approach to non-mainstream therapy.
Father Josef Eugster's Reflexology
Boosting the Body's Powers of Self-healing
Father Josef Eugster spreads the word of God in a rather hands-on way – by massaging people's feet. After reflexology healed his own arthritis, he developed a groundbreaking method that has since spread from Taiwan across the world.
Former Executive Yuan Secretary General Wang Chao-ming:
The Natural Healing Experience
Two decades ago, this busy government official began suffering from an enlarged prostate, but with natural treatment and a regular lifestyle, he regained a state of health that has lasted well into his eighties.
The Age of Personalized Health Care
Natural Healing Moves into the Mainstream
With conventional treatments unable to get to the root of many medical problems, mainstream hospitals are increasingly embracing holistic therapies, and altering the way patients receive care.