The Battle for Tourists in Asia is On

How can Taiwan bring to bear its touristic attractiveness given that its neighbors have made quality tourism a national strategic goal?

Taiwan’s Marathon Tourism

Running the Gamut from Mountains to Sea

Here, you cover scenery as you cover ground on the race course. From sparkling coastal courses, to a stunning route wending through a marble gorge, and a marathon that feels like a banquet on foot; Taiwan hosts an incredible variety of races like nowhere else in the world.

Cultural Tourism in Taiwan

The Mazu Pilgrimage Experience

Named by the Discovery Channel as one of the top three religious festivals in the world, the Dajia Mazu holy pilgrimage attracts large numbers of people of Chinese descent from abroad and foreign travelers alike. What makes the Mazu pilgrimage so special and fascinating that participants keep walking, determined to never look back, even when they have painful blisters on their feet?

Stop the Price War, Compete on the Value

Can Taiwan Become A Tourism Powerhouse?

Asia has emerged as a fierce tourism battleground. How should Taiwan's tourism sector be improved and upgraded so that Taiwan can be better appreciated by its people and stand out in the world?