Taiwan, The Hidden Treasure in Asia

The Impasse of Taiwanese Tourism?

Many tourists come to Taiwan while “just passing by” on their way to or from other countries, or as a last resort. How can Taiwan highlight its unique color and depth to better attract international tourists?

Forging the Taiwan Brand

Taiwan’s Industry Corps, on Which the Sun Never Sets

Over the past three decades or more, wave upon wave of corporations, organizations, and individuals have taken on a global market full of lofty aspirations and great ambitions. From contract manufacturing to original brands, from umbrellas to Taiwanese TV dramas, they embody the maritime spirit, enthusiastically embracing the world intent on forging a Taiwanese industry corps on which the sun never sets. And this bumpy road to the rest of the world keeps going on.

How Chatime Is Brewing Up a Global Presence

Taiwan Bubble Tea at the Louvre

Last year, Chatime became only the third food brand to move into the Louvre in Paris, after Starbucks and McDonald’s. Though it was a late entrant into the tea beverage market, it now has the broadest network of any Taiwanese beverage brand, with presences in 41 countries on six continents. What has been its secret to success?

Taitung, the Globetrotting Ironman and Surfer’s Shangri-La

Surf’s up! On the coast of Taitung, the surf breaks range in difficulty from beginner to high-intermediate. In recent years, surfers around the world have made their way here, especially those from Japan, Korea, and Hong Kong.

Bringing Vibrant Colors to New York Subway

Artist Yosifu Kacaw Portrays the Joy and Pain of Taiwan’s Indigenous Peoples

Artist Yosifu Kacaw, a member of Taiwan’s indigenous Amis people, brings the vibrant colors of his hometown on Taiwan’s picturesque east coast to an international audience.