Coffee
Good to the Last Thread
A cup of coffee can be not only consumed, but also used for compost, printing, or even worn as clothing. Coffee is the latest buzz in eco-fashion, with a Taiwanese company at the forefront.
Social Media
The Might of Online Communities
The explosive growth of online social networks and the rise of microblogging tools like Twitter and Plurk signal a new marketing revolution that challenges conventional advertising.
Fortune Motors
Mining Facebook for 40% of Sales
How did a twentysomething salesman with few personal connections make use of the Internet to establish a customer base stretching from Taipei to Jiayi, and rise to the top ten in a sales force of more than 500?
BenQ
All the Right Plurks
The Plurking craze has swept over to Taiwan's business sector. And BenQ's affable avatar Ah-Ji the Lion has done particularly well cozying up with Netizens. What is BenQ's secret formula for social media success?
Typhoon Morakot Disaster
The Warning from Buried Siaolin
CommonWealth Magazine investigates why Taiwan's national land policies have been stymied and why authorities have sat on the sidelines as the problem festers.
Refining The Tea Drinking Culture
Taiwan Tea in Starbucks
Starbucks Taiwan has been looking into integrating a “new tea culture” into the world’s largest coffee chain.
Taiwan's Gourmet Food Market
Everyone's Learning to Cook
A craze for cooking classes is quietly spreading through the Taipei area. From high-end supermarkets to bookstores, from toddlers to retirees, Taiwan's gourmet industry is taking another stride toward maturity.